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Measure, Analyse, Improve

In business, we know the old adage of what gets rewarded gets done. Another truism is what is measured can be improved. It’s simple to measure the output, the sales, Read more…

By captivate, 4 years10 November 2021 ago

Four Clichés in On Hold Messaging You Should Avoid

Beginning by thanking the caller. People don’t want your thanks, they want you to answer their call. By thanking them for calling or holding, you remind them that they are Read more…

By captivate, 4 years3 November 2021 ago

It’s Time to Shift Your Focus Outside-In

If you own or manage a business and your decision making is still based on what you want, and are all about putting yourself before the customers – then it Read more…

By captivate, 4 years27 October 2021 ago

Let the Battle Begin! Perth company takes on Google

Google has recently announced the addition of a feature coming soon to the Australian market upon the release of their latest Google Pixel (6) called ‘Hold for Me’. Simply, it Read more…

By captivate, 4 years25 October 2021 ago

Improving Customer Engagement | On Hold Messages

What is customer engagement? HubSpot says that “Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer.” This extends beyond the bounds Read more…

By captivate, 4 years20 October 2021 ago

Analytics are Driving Business Success

Do you own or manage a business? Are you using analytics to measure the success of a social media campaign or the effectiveness of how your employees are managing sales, Read more…

By captivate, 4 years18 October 2021 ago

The Future of Flexible Working and VoIP

2020 and 2021 have proved to be difficult years for businesses everywhere. As the world is ravaged by a pandemic of epic proportions, businesses have learned to accept, adapt, and Read more…

By captivate, 4 years13 October 2021 ago

Improve Customer Experience, Retain Business

Many years ago, I learned that in the commoditised world, getting people to remember you is a challenge. Then, I managed a business with 600 sales reps and 300 support Read more…

By captivate, 4 years11 October 2021 ago

On Hold Industry Innovation; How the Newest Technologies Can Lead to Bonuses for Your Business

Disrupting the On Hold Industry Established in 1994, Captivate Connect has grown exponentially in the last twenty years, spanning continents and time zones to provide businesses with the best possible Read more…

By captivate, 4 years6 October 2021 ago

The Importance of Good Customer Service

When I first started Digital Marketing Australia Pty Ltd in 1994, I was it. I was the sales team, I wrote the advertising copy, organised the voices and even did Read more…

By captivate, 4 years29 September 2021 ago

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Captivate Connect acknowledges the traditional custodians of the land on which we work, the Whadjuk Noongar People, and pays respect to their Elders past and present.


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