Is Santa your customer?
The author is a volunteer Santa and performs the role at Playgroups, children’s hospitals, community functions, and corporate events with all proceeds going to children’s cancer research. He has raised Read more…
The Power of Inbound Call Marketing
As a marketing professional or business owner it is easy to get overwhelmed with efforts to attract new leads. Every cold call, paid ad and social media post is crafted Read more…
Set Your Business Apart
Increasingly commoditised industries and market oversaturation oftentimes do not leave much room for new market entries such as small businesses. In order to overcome the barriers that these traditionally small Read more…
7 Reasons to use On Hold Messages
As 2021 wraps up and the world finds its footing with fewer restrictions, it is more important than ever to create a point of difference in your customer service. Customers Read more…
The Age of The Customer
Today the phrases “Voice of the Customer” and “Age of the Customer” come up as topics of discussion in almost every business conversation. We are informed by sources that these Read more…
Customer Experience vs. Customer Service
Forrester defines the difference between customer service and customer experience as that while customer service is one piece of the puzzle — focused on human interaction and directly supporting customers, Read more…
Measure, Analyse, Improve
In business, we know the old adage of what gets rewarded gets done. Another truism is what is measured can be improved. It’s simple to measure the output, the sales, Read more…
Four Clichés in On Hold Messaging You Should Avoid
Beginning by thanking the caller. People don’t want your thanks, they want you to answer their call. By thanking them for calling or holding, you remind them that they are Read more…
It’s Time to Shift Your Focus Outside-In
If you own or manage a business and your decision making is still based on what you want, and are all about putting yourself before the customers – then it Read more…
Let the Battle Begin! Perth company takes on Google
Google has recently announced the addition of a feature coming soon to the Australian market upon the release of their latest Google Pixel (6) called ‘Hold for Me’. Simply, it Read more…