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santa

Is Santa your customer?

The author is a volunteer Santa and performs the role at Playgroups, children’s hospitals, community functions, and corporate events with all proceeds going to children’s cancer research. He has raised Read more…

By captivate, 1 year20 December 2021 ago
inbound call marketing

 The Power of Inbound Call Marketing

As a marketing professional or business owner it is easy to get overwhelmed with efforts to attract new leads. Every cold call, paid ad and social media post is crafted Read more…

By captivate, 1 year15 December 2021 ago
point of difference

Set Your Business Apart

Increasingly commoditised industries and market oversaturation oftentimes do not leave much room for new market entries such as small businesses. In order to overcome the barriers that these traditionally small Read more…

By captivate, 1 year8 December 2021 ago
messages on hold

7 Reasons to use On Hold Messages

As 2021 wraps up and the world finds its footing with fewer restrictions, it is more important than ever to create a point of difference in your customer service. Customers Read more…

By captivate, 1 year1 December 2021 ago

The Age of The Customer

Today the phrases “Voice of the Customer” and “Age of the Customer” come up as topics of discussion in almost every business conversation. We are informed by sources that these Read more…

By captivate, 1 year24 November 2021 ago

Customer Experience vs. Customer Service

Forrester defines the difference between customer service and customer experience as that while customer service is one piece of the puzzle — focused on human interaction and directly supporting customers, Read more…

By captivate, 1 year17 November 2021 ago

Measure, Analyse, Improve

In business, we know the old adage of what gets rewarded gets done. Another truism is what is measured can be improved. It’s simple to measure the output, the sales, Read more…

By captivate, 1 year10 November 2021 ago

Four Clichés in On Hold Messaging You Should Avoid

Beginning by thanking the caller. People don’t want your thanks, they want you to answer their call. By thanking them for calling or holding, you remind them that they are Read more…

By captivate, 1 year3 November 2021 ago

It’s Time to Shift Your Focus Outside-In

If you own or manage a business and your decision making is still based on what you want, and are all about putting yourself before the customers – then it Read more…

By captivate, 1 year27 October 2021 ago

Let the Battle Begin! Perth company takes on Google

Google has recently announced the addition of a feature coming soon to the Australian market upon the release of their latest Google Pixel (6) called ‘Hold for Me’. Simply, it Read more…

By captivate, 1 year25 October 2021 ago

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Captivate Connect acknowledges the traditional custodians of the land on which we work, the Whadjuk Noongar People, and pays respect to their Elders past and present.


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