Every On Hold provider can write the copy, can access good voice actors and produce the recordings. The only difference between competitors is the technology. If your MoH service starts at the beginning each and every time a call is transferred or parked, you are subjecting that customer to frustration. Only Captivate Connect has developed this technology to change the audio every single day – automatically.
One of the most popular features offered only by Captivate Connect is content. In advertising – they say content is king. Consider listening to a free commercial radio station. You put up with the advertising because the content is what you want to hear. That could be a song, the news, weather or sports updates or in some stations its talkback and opinions. The problem with On Hold is that they use lift music, no-one wants to listen to lift music and the costs of licensing to play commercial music scares businesses away. Captivate has a range of content items that place the business advertisements into ‘prime time’ between the content items that are appropriate to your caller demographic.
You can listen to some examples on the Captivate Connect website.
For a copy of the summary of this research conducted by students of the University of Western Australia in 2021, email firstname.lastname@example.org