jukebox

Jukebox- A History

We know that one of the first music-for-money playing devices was invented by Louis Glass in San Francisco. Glass was an innovator, and somewhere around 1879, he’d gotten burned out working with old technologies, so he left his cushy job manning the telegraph lines for Western Union. He knew that Read more…

santa

Is Santa your customer?

The author is a volunteer Santa and performs the role at Playgroups, children’s hospitals, community functions, and corporate events with all proceeds going to children’s cancer research. He has raised over $20,000. When I am dressed as Santa and entering a business, I am greeted by name – every time. Read more…

point of difference

Set Your Business Apart

Increasingly commoditised industries and market oversaturation oftentimes do not leave much room for new market entries such as small businesses. In order to overcome the barriers that these traditionally small businesses face, it is important to first identify brand strengths, weaknesses, and a unique point of difference. The customers that Read more…

The Age of The Customer

Today the phrases “Voice of the Customer” and “Age of the Customer” come up as topics of discussion in almost every business conversation. We are informed by sources that these concepts are of extreme importance to understanding how to conduct business today. But do we truly understand what they mean? Read more…